For this exciting project, we went just outside of Marrakech, deep into the heart of Morocco’s awe-inspiring natural landscapes. This photo production was a special one, not just because of the breathtaking location, but because of the powerful message it carried. We were honored to collaborate with Timberland on their ReBOTL collection—a line of shoes that embodies their commitment to sustainability and innovation.
Product: Timberland ReBOTL – A Step Towards a Greener Future
Timberland has been a pioneer in producing environmentally conscious footwear for years, but with the ReBOTL collection, they’ve taken their mission to a whole new level. These shoes are crafted from 50% recycled PET, the very plastic that often ends up polluting our oceans and landscapes. The result? Footwear that’s not only on-trend and comfortable but also plays a part in reducing the global plastic waste crisis.
Location: Why Morocco?
Choosing the Moroccan wilderness as our backdrop wasn’t just about finding a visually stunning location—it was about reinforcing the message of the ReBOTL collection. The raw, untouched beauty of Morocco’s nature served as a stark reminder of what we stand to lose if we don’t make conscious choices. Every shot we captured, whether it was a still of the shoes or a dynamic image with our models, was a testament to the importance of preserving our planet.
Concept & Art: Capturing the Essence of ReBOTL
We focused on blending the rugged yet beautiful Moroccan environment with the innovative spirit of Timberland’s ReBOTL shoes. The stills highlighted the detailed craftsmanship and eco-friendly materials, while our model shots brought the collection to life, showing how these shoes are made for the modern, environmentally-conscious adventurer.
This shoot wasn’t just about creating stunning images; it was about telling a story of sustainability, innovation, and respect for the natural world. As product photographers, we aim to connect the essence of a brand with the environment we shoot in, and this project with Timberland’s ReBOTL collection was a perfect example of that vision.
We managed the entire production from start to finish, ensuring every detail aligned with the vision for the ReBOTL collection.
Our services included:
- Location Scouting: Carefully selecting the perfect natural settings just outside Marrakech to embody the spirit of sustainability.
- Model Scouting: Finding the right talent to authentically represent the Timberland brand.
- Concept Development: Crafting a creative vision that seamlessly blends Timberland’s eco-conscious message with the stunning Moroccan landscape.
- Art Direction: Guiding the overall aesthetic and mood of the shoot to ensure a cohesive and impactful result.
- Styling: Curating looks that complemented the ReBOTL shoes, emphasizing their versatility and trend-forward design.
- Photography: Capturing both stills and dynamic shots that highlight the innovation and environmental focus of the ReBOTL collection.
