For our latest production with Petrol Industries, we brought their rugged, motor-centric vision to life at the Fellah Hotel, located just outside Marrakech. Known for its vast courtyard filled with vintage vehicles, this unique location perfectly aligned with Petrol Industries’ brand identity, creating a backdrop that embodies their passion for denim craftsmanship and the thrill of the open road.
A Perfect Match: Petrol Industries’ Brand Meets the Fellah Hotel
Petrol Industries draws inspiration from vintage cars, motorbikes, and the adrenaline-fueled spirit of unforgettable road trips. The Fellah Hotel, with its eclectic mix of vintage props and rugged charm, was the ideal setting to showcase Petrol’s latest collection. The location’s raw, authentic atmosphere highlighted the denim craftsmanship at the heart of the brand, bringing the vision of life on the road into every shot.
Models in Motion
We shot with both a male and female model from Mix-Models Amsterdam, capturing the essence of Petrol’s rebellious spirit. The rugged environment and vintage vehicles complemented the bold, timeless appeal of the clothing, reflecting the brand’s dedication to living life to the fullest. Each image tells a story of adventure, speed, and style—key elements of the Petrol identity.
Photography in the Fast Lane
By shooting in this distinctive setting, we were able to connect Petrol’s core values with a visual narrative that speaks directly to their audience. From the denim detailing to the vintage backdrops, every element worked together to create an impactful representation of what it means to drive in the fast lane with Petrol Industries.
Tailor-made Production
- Location Scouting: Carefully selecting the perfect natural settings just outside Marrakech to embody the spirit of sustainability.
- Model Scouting: Finding the right talent to authentically represent the Petrol brand.
- Concept Development: Crafting a creative vision that seamlessly blends Petrol’s message with the stunning Moroccan landscape.
- Art Direction: Guiding the overall aesthetic and mood of the shoot to ensure a cohesive and impactful result.
- Styling: Carefully matching looks that complemented the backdrop, emphasizing their versatility and trend-forward design.
- Photography: Capturing both stills and dynamic shots that highlight the innovation and environmental focus of the collection.
