For Avior, a brand that embodies rugged elegance and a love for adventure, we took their latest collection to the breathtaking Agafay desert, just outside Marrakech. Known for their dedication to quality and craftsmanship, Avior’s fashion finds its inspiration in the untamed ruggedness of nature, making this vast and dramatic landscape the perfect setting.
A Rugged Backdrop for a Bold Brand
The Agafay desert, with its vast open spaces, rocky terrain, and rugged charm, perfectly complemented Avior’s adventurous spirit and design ethos. The stark, dramatic landscape served as a stunning contrast to the brand’s collection, emphasizing the boldness and timeless appeal of their clothing. We aimed to capture the sense of freedom and individuality that Avior represents.
Fashion Meets Adventure
Featuring the model Lars, from Mix Models Amsterdam, the shoot brought Avior’s collection to life in a way that reflects the brand’s core values—embracing the wild, exploring the unknown, and living with purpose. Each shot combined the rugged desert backdrop with the fashion-forward styling, creating a series of images that resonate with Avior’s vision of unrestrained elegance.
